Visual Arts foundation was an idea that came to me when at an art gallery. I decided to explore the branding as an exercise. The emerging artist receives a scholarship for further education, and a promotional gallery exhibition, to assist the featured artist in gaining a following.

The logo is a play on the VA initials of visual arts. It is a mix of elongated light, and a spot-light. The V&A are elongated dashes of light, as if it was captured through the use of a lower shutter speed. A nod to slowing down, and appreciating each emerging featured artist.

The graphic language seeks to present each individual artist in a featured artist format, with each representation of the artist in a designated color combination.